Here is my concept papers, transcripts, and prelimenary paper edits for my final project.
Beavercreek Community Theatre
Focus
The focus of this piece for Beavercreek Community Theatre is for recruitment. We want to be in new actors, musicians, and technical workers into the theatre. The video will be one minute long; it will be showcases exclusively on the internet. It will be posted on the theatre’s existing site, as well as their YouTube and Facebook accounts.
Brand
The Beavercreek Community Theatre is committed to bring high quality shows to life with everyday people from the community. This is not professional theatre; volunteers and actors are not paid, but are doing the shows because they love it and it makes them happy. It is determined to continue to provide a creative outlet for people in the area, and bring in even more people to see the shows! The theatre’s logo is playful and gives forth a sense of community. The theatre is also split into three sections to appeal to a broader audience of people: The Main Stage, which does common musicals and straight plays, the Children’s Theatre, where children under 18 can perform age-appropriate work, and Edge of the Creek, which performs shows with more “mature” and adult based audience (Think Rocky Horror Picture Show).
Audience
The audience in this case would be the people who were coming in to audience. Typically, this market includes an 18-34 age demographic, with a higher concentration of females to males. They have a particular interest in the fine arts: music, dance, acting, or technical work like costuming, lighting, or set building. These people most likely do NOT want to be professional actors; they just think it’s fun. They typically have day jobs and are willing to work and come to night rehearsals. Many of these people probably are college students.
Content Points
The points that we wish to portray in our promotional piece are:
- Beavercreek Community Theatre puts on high quality productions
- Working or performing here will make you happy
- It will help you forage new skills and lifelong friendships
- It is flexible and can accommodate performers who work during the day
- It had many places to suit everyone who had a wish to help
Creative Approach
The best way to achieve these content points is to with a non-fiction piece. The real people that are featured in the spot will be sincere and encouraging. They will embody the points listed above. It will feature a male and female speaker, both expressing thoughts of community and unity that was brought to them through acting and the theatre. Each person will talk turns speaking, being very informative and friendly. It is important they share a common passion to support Beavercreek Community Theatre.
TRANSCRIPT
of
INTERVIEW
with
BEAVERCREEK COMMUNITY THEATRE COMMUNICATIONS CHAIR
Q:
CHAIR: MEETING NEW PEOPLE. THEATRE PEOPLE ARE FASCINATING – COMMUNITY THEATRE PEOPLE EVEN MORE SO.
Q:
CHAIR: HARD QUESTION. I THINK FOR 2-3 MONTHS AT A TIME, WHILE YOU ARE WORKING A SHOW, YOU ARE A VERY CLOSE GROUP. I GUESS BECAUSE YOU KNOW IT CAN’T LAST (THE SHOW). I THINK IF YOU HAVE A REALLY GOOD PRODUCTION OR A REALLY, REALLY, REALLY BAD ONE, THE BONDING IS EVEN GREATER – EITHER OUT OF MUTUAL PRIDE OR EMBARRASSMENT. AN AVERAGE SHOW JUST BECOMES ANOTHER LINE ON YOUR THEATRE RESUME. SOME GROUPS TEND TO STAY CLOSE TO A PARTICULAR THEATRE, BUT FOR THE MOST PART COMMUNITY THEATRE IS SO INCESTUOUS THAT ONCE YOU’VE BEEN AROUND FOR A FEW YEARS, YOU TEND TO KNOW THE REGULAR PLAYERS AT LEAST BY REPUTATION. STRONGER ACTORS TEND TO HAVE LESS ALLEGIANCE TO A PARTICULAR THEATRE BUT MANY WILL FOLLOW PARTICULAR DIRECTORS ANYWHERE.
Q:
CHAIR: CAN’T THINK TO TOO MANY BETTER PLACES TO TRY SOMETHING NEW. WE HAVE NEARLY ZERO IN OUR BUDGETS – IF YOU’RE IN A COMMUNITY THEATRE PRODUCTION YOU’RE RAIDING YOUR CLOSET FOR COSTUMES, YOU’RE BRINGING IN BRANCHES FROM YOUR BACKYARD, YOU’RE PAINTING A SET EVEN IF CAN’T TELL RED FROM GREEN, YOU’RE BUILDING PROPS EVEN IF YOU’VE NEVER PICKED UP A GLUE GUN. IT IS THE NEATEST THING TO SEE THE 50 YEAR OLD TRIAL ATTORNEY LEARNING DANCE STEPS FROM THE 19 YEAR OLD STUDENT. ON A “MATURE” WOMAN TEACHING A GAGGLE OF PRETEENS THE BASICS OF KNITTING WHILE BACKSTAGE. I’VE LEARNED MANY A THINGS THAT I CANNTO REPEAT IN PUBLIC. IT’S A GREAT PLACE TO MEET PEOPLE YOU WOULD NEVER GET TO ASSOCIATE WITH ANYWHERE ELSE IN A SETTING WHERE YOU ARE EQUALLY AT HOME, OR NOT. PERSPECTIVE IS A BEAUTIFUL THING. PEOPLE REALLY ARE FASCINATING.
Q:
CHAIR: WHELP, PERSONALLY I HAVE CONSISTENTLY FAILED TO LEARN A TIME STEP. SERIOUSLY. OVER AND OVER – FAILED. [LAUGHS] BUT I HAVE LEARNED HOW TO USE A HOT GLUE GUN – FOR EVERY DAMN THING. AND I’VE LEARNED ANY NUMBER OF OTHER DANCE STEPS. YOU CAN LEARN A FAIR BIT ABOUT SINGING IF YOU HAVE THE RIGHT MUSIC DIRECTOR. YOU CAN LEARN ABOUT PROJECTION – WHICH CAN HELP YOU IN PUBLIC SPEAKING ANYWHERE – EVEN TO BE HEARD OVER YOUR DAISY SCOUT TROOP. YOU CAN LEARN FAUX PAINTING AND HOW TO MAKE A BUNCH OF CARDBOARD AND A FEW BOARDS LOOK LIKE ANYTHING. YOU CAN LEARN HOW TO THRIFT SHOP. YOU CAN LEARN ALTERNATIVE USES FOR CONDOMS (TO KEEP YOUR BODY MIC PROTECTED, OF COURSE). YOU CAN LEARN AOBUT THERMAL PRINTERS AND TICKETING WEBSITES AND WHY THEY ALL SUCK. YOU CAN LEARN BASIC ACCOUNTING AND BUDGETING. YOU CAN LEARN GRANT WRITING. YOU CAN LEARN (ALMOST) HOW TO MANAGE STAGE PARENTS. YOU CAN LEARN FANTASIC ORGANIZATIONAL SKILLS. YOU CAN LEARN HOW TO COMPLETELY CHANGE YOUR CLOTHES IN UNDER A MINUTE. YOU CAN LEARN HOW OT PUT EVEN THE MOST EMBARRASSING OF GARMENTS ON ANOTHER PERSON IN THE SAME AMOUNT OF TIME. YOU CAN LEARN MAKE UP TRICKS THAT MAKE YOU LOOK OLDER (AND SOMETIMES YOUNGER). YOU CAN LEARN ACCENTS. YOU CAN LEARN HOW TO BUILD SOMEONE UP AND YOU CAN SEE HOW EASY IT IS TEAR SOMEONE DOWN. I’VE LEARNED TO TAKE CHANCES. I’VE LEARNED THAT PEOPLE WILL SURPRISE YOU OVER AND OVER AGAIN – NEVER ASSUME.
Q:
CHAIR: I THINK WE’RE KIND OF A MIDDLE GROUND. THERE ARE THEATRES IN THE AREA WHO ARE A LITTLE LOOSER WITH CASTING REQUIREMENTS AND THEY HAVE A TREMENDOUS FOLLOWING AMOUNG THE ACTORS THAT WORK THERE OVER AND OVER AGAIN AND THEY HAVE ALL KINDS OF FUN, BUT THEY TEND OT ACHIEVE LESS CRITICAL SUCCESS. THEY DO WELL ENOUGH TO STAY AFLOAT AND NTEY HAVE A LOYAL FOLLOWING AND AT THE END OF THE DAY, THEY’VE BROUGHT THEATRE TO THEIR COMMUNITY. THERE ARE OTHER THEATRES THAT HAVE BETTE CRITICAL REPUTATIONS – AND THEY ATTRACT THE BEST ACTORS IN OUR AREA AND THE BEST DIRECTORS. THEY ACHIEVE GREAT CRITICAL SUCCUSS BUT THEIR HOUSES ARE SOMETIMES WEAK BECAUSE THEY LEAN TOWARD MATERIAL THAT IS PERHAPS NOT QUITE AS ACCESSIBLE TO THE “MASSES” IF YOU WILL. THEY PRODUCE WONDERFUL SHOWS, BUT IT’S SOMETIMES HARD TO GET THE WORD OUT. I THINK BCT IS SOMEWHERE IN THE MIDDLE – LEANING TOWARD THE SECOND SET. THE LEVEL OF TALENT WE’VE BEEN ABLE TO ATTRACT OF LATE HAS BEEN PRETTY TREMENDOUS AND TALENT ATTRACTS OTHER TALENT. BUT IT’S NOT CONSISTENT YET – WE STILL HAVE PRODUCTIONS WHERE WE’RE BEATING THE BUSHES TO FILL ROLES AND WE DON’T HAVE THE FUNDS TO HIRE MUSICIANS. BUT WE HAVE A KICK-BUTT LIGHTING SYSTEM AND PEOPLE WHO KNOW HOW OT USE IT. AND WE HAVE A NEW SET OF BODY MICS. AND OVER ALL WE ARE GROWING A REPUTATION FOR GOOD THEATRE THAT KEEPS GROWING.
Q:
CHAIR: HONESTLY? I WAS JUST ADJUSTING TO BEING A PARENT. I HADN’T PLANNED TO BE A SAHM AND SHORTLY AFTER MY FIRST DAUGHTER WAS BORN I WAS HAVING TROUBLE ADJUSTING TO THE LACK OF ADULT CONVERSATION. I SAW A REVIEW IN THE BC NEWS EXTRA ABOUT “HONK!” AND THAT THEY WERE HOLDING AUDITIONS FOR “INTO THE WOODS.” I HADN’T REALLY BEEN INVOLVED IN THEATRE BEFORE, BUT I DO PLAY PIANO AND I FIGURED AT WORST THEY MIGHT BE ABLE TO USE ME AS A REHEARSAL ACCOMPANIST. I WAS CAST IN A COUPLE OF SMALL NON-SPEAKING ROLES – BUT THEN ONE OF THE OTHER ACTORS DROPPED OUT SEVERAL WEEKS INTO REHEARSALS AND I WAS “PROMOTED” TO STEP-SISTER. I HAD A BALL. I MET REALLY NEAT PEOPLE. I WORE A REAL GREEN DRESS (IT WAS CRUEL). I MADE SOME GREAT FRIENDS. AND (AS IS THE NATURE OF VOLUNTEER GROUPS WHEN THEY FIND FUNCTIONAL PEOPLE), WITHIN A FEW MONTHS I WAS ON BOARD AND I HAVE BEEN THERE EVER SINCE.
Q:
CHAIR: PEOPLE. AS YOU CAN SEE – IT’S A RECURRING THEME WITH ME. WE OFTEN DON’T HAVE THE MONETARY OR PHYSICAL RESOURCES TO DO THINGS PROPERLY SO WE RELY ON THE INGENUITY OF OUR VOLUNTEERS. I SAID IT EARLIER – TALENT ATTRACTS TALENT. GOOD ACTORS WANT TO WORK WITH GOOD DIRECTORS. GOOD DIRECTORS WANT TO WORK ON GOOD SETS (AND WE DO TEND TO PORTION OUT A FAIR BIT OF BUDGET THERE). WE’VE BUILT UP A FOLLOWING OVER THE 15 YEARS WE’VE BEEN AROUND. AND IN NO SMALL WAY DOES HAVING A PERMANENT HOME HELP. WE COULD NOT POSSIBLY DO THE WORK WE’RE DOING NOW IF WE STILL HAD TO LOAD IN AND OUT EVERY NIGHT AND IF WE WEREN’T ABLE TO WORK IN THE SPACE WE PERFORM IN FROM THE BEGINNING OF REHEARSALS. WE ALSO HAVE ONE OF THE MOST FUNCTIONAL BOARDS WITH WHOM I’VE HAD THE PRIVILEGE TO SERVE. THE MAKEUP OF OUR BOARD OF TRUSTEES IS QUITE DIFFERENT NOW THAN IT WAS WHEN I FIRST JOINED – WE NOW HAVE MORE PEOPLE WHO ARE “NON-THEATER PEOPLE” THAN “THEATER PEOPLE.” WHILE YOU MOST CERTAINLY DO NEED PEOPLE WHO ARE PASSIONATE ABOUT ACTUALLY PARTICIPATING IN THEATER (AS ACTORS, DIRECTORS, SET BUILDERS), IT IS EXTREMELY HELPFUL TO BALANCE THAT WITH TALENTED PEOPLE WHO UNDERSTAND BASIC BUSINESS CONCEPTS, BOTTOM LINES, LEGAL ISSUES, PUBLICITY, COMMUNITY INVOLVEMENT, AND WHO DON’T HAVE A PARTICULARLY VESTED INTEREST IN WHO GETS CAST OR CHOSEN TO DIRECT IN ANY GIVEN SEASON. I CAN’T THINK OF A SINGLE PERSON ON OUR BOARD WHO DOESN’T ENJOY AT LEAST WATCHING THEATER, THOUGH WE HAVE BEEN FORTUNATE ENOUGH THE PAST TO HAVE MEMBERS WHO SIMPLY THOUGHT THAT THEATER WAS GOOD FOR OUR COMMUNITY. AND I CAN’T SAY THIS ENOUGH – WE HAVE A TRUE WORKING BOARD. WE ARE ALL AT THE THEATER READING PLAYS, TAKING TICKETS, RUNNING LIGHTS, TAKING PICTURES, MAKING COOKIES, PAINTING SETS, FIXING PHONE LINES – DOING WHATEVER NEEDS TO BE DONE – ALL ON A VOLUNTEER BASIS IN ADDITION TO OUR “REAL” JOBS AND LIVES.
Q:
CHAIR: HONESTLY – ANYONE WHO EVEN THINKS THEY WOULD ENJOY THEMSELVES. I THINK WE CAN FIND A PLACE FOR DARN NEAR ANYONE WHO IS WILLING TO DONATE SOME TIME. AND IF YOU HAPPEN TO PLAY ANY INSTRUMENT – PIANO IN PARTICULAR – AND WANT TO DONATE YOUR SKILL, PLEASE CALL ME RIGHT AWAY.
Q:
CHAIR: THAT’S A HARD QUESTION TOO. OFFICIALLY, “THE PRIMARY MISSION OF THE BEAVERCREEK COMMUNITY THEATRE IS THE PURSUIT OF EXCELLENCE IN LIVE THEATER. WE BELIEVE THAT THE PRESENCE OF A STRONG, DYNAMIC DRAMATIC ORGANIZATION ENHANCES THE COMMUNITY BY PROVIDING PEOPLE OF ALL AGE GROUPS WITH OPPORTUNITIES FOR EXPRESSION AND BY PROMOTING LEADERSHIP THROUGH PARTICIPATION IN THE THEATER ARTS. BCT STRIVES TO BE AN EXCITING, EFFICIENT, AND PRODUCTIVE ORGANIZATION.” I THINK WE ARE CONSTANTLY EVOLVING, BUT YES, WE ARE ALWAYS TRYING TO BRING THE BEST THAT WE ARE ABLE TO THE STAGE.
Q:
CHIAR: REALLY? ALL KINDS. THEATER PEOPLE HELPED ME MOVE. THEATER PEOPLE WATCH MY KIDS. THEATER PEOPLE TEACH ME. THEATER PEOPLE CAME IN A PARADE OF MINI-VANS TO RESCUE THE BOX OFFICE AND MY OLDER CHILD WHEN MY YOUNGER ONE CAME EARLIER THAN EXPECTED. THEATER PEOPLE ENTERTAIN ME. THEATER PEOPLE MAKE ME CRY. TRUTHFULLY MANY OF THE FOLKS I’M REFERRING TO WOULD BE UNLIKELY TO CALL THEMSELVES “THEATER PEOPLE” BUT THEY ARE PEOPLE I MET THROUGH THE THEATER. I ALSO REPRESENTED THE THEATER AT CHAMBER OF COMMERCE EVENTS FOR SEVERAL YEARS SO I MET MANY LOCAL BUSINESS PEOPLE AND POLITICIANS – MANY OF WHOM I NOW CALL FRIENDS. I’VE LOVED WATCHING LITTLE KIDS WHO WERE IN “ANNIE” WITH ME BECOME AMAZING YOUNG WOMEN NOW PERFORMING IN THEIR HIGH SCHOOL MUSICALS. I LOVE WATCHING HS STUDENTS SUCCEED IN COLLEGE. ONE YOUNG LADY I MET DURING MY VERY FIRST SHOW (I THOUGHT SHE WAS IN HER 20S FROM THE WAY SHE RAN THE SHOW – SHE WAS ACTUALLY 14 AT THE TIME) JUST GRADUATED MAGNA CUM LAUDE WITH DOUBLE MAJORS AND MY LITTLE GIRLS WILL BE IN HER WEDDING THIS FALL. I’M NOT SURE I’M ANSWERING THIS ONE WELL.
TRANSCRIPT
of
INTERVIEW
with
BEAVERCREEK COMMUNITY THEATRE ACTOR
Q:
ACTOR: THE THEATRE SPACE AND THE STAGE ITSELF ARE VERY HOMEY AND DESIRABLE. THE AUDIENCE CAPACITY IS SMALL SO THE FEELING BETWEEN PERFORMER AND OBSERVER STAYS INTIMATE.
Q:
ACTOR: YES AND NO. IT CAN BE, AND THE PEOPLE ARE GENERALLY VERY FRIENDLY AND CAN LIKE YOUR FAMILY. BUT PEOPLE BECOME COME AND GO, AND YOU DON’T ALWAYS GET TO WORK WITH THE ONES YOU FEEL CLOSE TO. ALSO EVERY SHOW HAS ITS OWN VIBE, ITS OWN DYNAMIC. SOME SHOWS CREATE AN INHERENTLY CLOSE-KNIT FEELING, WHILE OTHERS DO NOT.
Q:
ACTOR: TO KEEP THE PERFORMING ARTS ALIVE WITHIN THE COMMUNITY. TO MAINTAIN A VENUE FOR THE ARTS THAT IS LOCAL AND ACCESSIBLE TO EVERYBODY.
Q:
ACTOR: ACTING/SINGING/DANCING EXPERIENCE AND TRAINING.
Q:
ACTOR: IT HAS TOP NOTCH RESOURCES WITHOUT LOSING ITS ACCESSIBILITY.
Q:
ACTOR: I WANTED TO ACT IN A SHOW AND I RESPONDED TO AN ADVERTISEMENT FOR AND AUDITION.
Q:
ACTOR: GREAT PEOPLE, GREAT RESOURCES (LIGHTS, STAGE, EQUIPMENT, WARDROBE), GREAT PLANNING AND ORGANIZATION.
Q:
ACTOR: THEATRE ENTHUSIASTS AND SUPPORTERS. NOT DIVAS OR PRIMA DONNAS.
Q:
ACTOR: TO PROVIDE EXCELLENCE AND BREADTH IN LIVE STAGE ENTERTAINMENT.
Q:
ACTOR: ITS ABOUT LOVE AND SUPPORT. I MET MY GIRLFRIEND AND SOME OF MY BEST FRIENDS AT BCT.
Paper Edit
VOICE OVER: WHY COME TO BEAVERCREEK COMMUNITY THEATRE?
CHAIR: CAN’T THINK TO TOO MANY BETTER PLACES TO TRY SOMETHING NEW. IT IS THE NEATEST THING TO SEE THE 50 YEAR OLD TRIAL ATTORNEY LEARNING DANCE STEPS FROM THE 19 YEAR OLD STUDENT. ON A “MATURE” WOMAN TEACHING A GAGGLE OF PRETEENS THE BASICS OF KNITTING WHILE BACKSTAGE.
ACTOR: GREAT PEOPLE, GREAT RESOURCES (LIGHTS, STAGE, EQUIPMENT, WARDROBE), GREAT PLANNING AND ORGANIZATION.
CHAIR: IT’S A GREAT PLACE TO MEET PEOPLE YOU WOULD NEVER GET TO ASSOCIATE WITH ANYWHERE ELSE IN A SETTING WHERE YOU ARE EQUALLY AT HOME, OR NOT. PERSPECTIVE IS A BEAUTIFUL THING. PEOPLE REALLY ARE FASCINATING.
VOICEOVER: WHAT MAKES OUR THEATRE SPECIAL?
ACTOR: THE THEATRE SPACE AND THE STAGE ITSELF ARE VERY HOMEY AND DESIRABLE. THE AUDIENCE CAPACITY IS SMALL SO THE FEELING BETWEEN PERFORMER AND OBSERVER STAYS INTIMATE.
CHAIR: I THINK WE’RE KIND OF A MIDDLE GROUND. THERE ARE THEATRES IN THE AREA WHO ARE A LITTLE LOOSER WITH CASTING REQUIREMENTS AND THEY HAVE A TREMENDOUS FOLLOWING. THERE ARE OTHER THEATRES THAT HAVE BETTE CRITICAL REPUTATIONS – AND THEY ATTRACT THE BEST ACTORS IN OUR AREA AND THE BEST DIRECTORS. THEY ACHIEVE GREAT CRITICAL SUCCUSS BUT THEIR HOUSES ARE SOMETIMES WEAK. THE LEVEL OF TALENT WE’VE BEEN ABLE TO ATTRACT OF LATE HAS BEEN PRETTY TREMENDOUS AND TALENT ATTRACTS OTHER TALENT. AND OVER ALL WE ARE GROWING A REPUTATION FOR GOOD THEATRE THAT KEEPS GROWING.
VOICEOVER: WHAT KIND OF RELATIONSHIPS DO WE MAKE?
CHAIR: REALLY? ALL KINDS. THEATER PEOPLE HELPED ME MOVE. THEATER PEOPLE WATCH MY KIDS. THEATER PEOPLE TEACH ME. THEATER PEOPLE CAME IN A PARADE OF MINI-VANS TO RESCUE THE BOX OFFICE AND MY OLDER CHILD WHEN MY YOUNGER ONE CAME EARLIER THAN EXPECTED. THEATER PEOPLE ENTERTAIN ME. THEATER PEOPLE MAKE ME CRY.
ACTOR: ITS ABOUT LOVE AND SUPPORT. I MET MY GIRLFRIEND AND SOME OF MY BEST FRIENDS AT BCT.
crschultz 
